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Compassion for the community

Hero's staff with the company's trophy.
Prudential Assurance's team with the trophy awarded to their company.

Community Care Company of the Year

PT Hero Supermarket

PT Hero Supermarket Tbk (HERO Group) was established in 1971 and became a pioneer modern retailer in Indonesia. In 1989 HERO Group was listed on the Indonesia Stock Exchange. HERO Group is intent on making a difference in the lives of its countrymen.

In establishing itself as a socially responsible business, HERO Group first had to ensure that internally, from management to rank and file, it was committed to supporting the Indonesian government on the progress of improving Indonesia as a developing nation.

From there, the group began to focus on Corporate Social Responsibility (CSR) and forming Hero Peduli, specifically targeting the improvement of education, community health, economic empowerment and nurturing the environment.

The consistency of the group's CSR programmes has helped the brand's corporate image while increasing customer loyalty. Staff engagement has also risen, which bodes well for long-term commitment to the CSR projects. CSR is now part of the DNA of the company.

Being good community citizens is ingrained in the company's policies and standard operating procedures, with the group striving to fully enforce regulations related to health, safety, and the environment in all of the company's business practices. As CSR continues to be a driver of the group's operation, the company has established a dedicated team of personnel under its CSR and Corporate Communication division.

The team is entrusted to create integrated CSR programmes that link the business to the communities it does business in.

Top Community Care Companies in Asia

Prudential Assurance Malaysia Berhad

Prudential Assurance Malaysia Berhad (Prudential) was established in Malaysia in 1924. The company focuses on financial protection, financial literacy and disaster- preparedness for the urban low-income households (LIHs) in its community care and outreach programmes. It also offers financial education for adults and children in need.

Prudential aims to reach out to 50,000 households and 50,000 children nationwide through its CSR programme by 2018.

When the East Coast of Malaysia was hit by severe floods in late 2013, Prudential stepped forward to help the flood victims in Pahang, Terengganu and Johor by contributing RM100,000 to MERCY Malaysia's flood relief fund.

In May this year, Prudential Malaysia embarked on a mega rebuilding effort in aid of the flood victims in Kampung Serasa, Dabong Kelantan who lost their homes in the massive flood which hit the country between last December and January this year. PAMB together with the help of over 400 volunteers comprising staff, agents and public volunteers built 14 new homes to provide new shelters for the victims. The RM1.2 million rebuilding project was fully funded by Prudence Foundation, Prudential's regional community investment arm, as part of its post-disaster relief effort programme to help rebuild communities severely impacted by disaster.