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TOP SMEs IN ASIA

Thriving SMEs excelling in a challenging business climate

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Asta Chemicals' Mr Jerry Looi, seen here with colleagues and family, said: 'Any company can succeed as long as its management is focused on the tasks at hand, with a deep understanding of the market that they are operating in, and a business strategy which adapts to individual markets.'

With various macro factors, many businesses worldwide are generally facing a slowdown this year. Three outstanding SMEs have been crowned Top SMEs in Asia at the ACES Awards for their continued growth through innovative product offering, and flexibility to respond to rapid changes in the industry and customer demand.

Asta Chemicals

A chemical manufacturing company established in 1973 in Malaysia, Asta Chemicals keeps its finger on the pulse of market demands by cultivating close relationships with its customers via personalised technical service, which is key to understanding customer needs and being able to react to changes in market demands almost instantly.

Supplying markets worldwide, Asta Chemicals specialises in producing formaldehyde and thermosetting synthetic resin (adhesive resin) catering to wood-based industries, along with specialty chemicals for the foundry, abrasives, automotive, animal feed producing and oil and gas industries.

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Asta Chemicals seeks to be the leading supplier of binders, adhesives and coating resins to the national wood, industrial and specialty chemicals market. The differentiation lies in products that are more efficient and cost-effective, and it prides itself on exceeding customer expectations in terms of efficiency, cost effectiveness, and technological inputs, establishing a dedicated in-house R&D team which focuses on tailor-making solutions for its clients.

As a leading SME, Asta Chemicals wants it to be known that when customers choose to work with it, they are partnering with a company that is not only focused on delivering value, but which believes in doing it in a safe, ethical and environmentally responsible manner.

"Any company can succeed as long as its management is focused on the tasks at hand, with a deep understanding of the market that they are operating in, and a business strategy which adapts to individual markets," commented Jerry Looi, Chief Executive Officer of Asta Chemicals.

Esquel Garment & Cho Thavee

Along with Asta Chemicals, Vietnam based Esquel Garment Manufacturing VN Co Ltd and Thai based Cho Thavee Dollasian Public Company Limited were recipients of the Top SME awards.

Esquel Garments is proud to count the likes of Hugo Boss, Lacoste, Ralph Lauren, Nike, and Tommy Hilfiger as its key partners, and the company produces nearly 50,000 pieces of garments on a daily basis for some of the most iconic brands in the world.

Cho Thavee on the other hand is a leader in the design and manufacture of truck bodies and trailers from Germany.

The company designs, manufactures and assembles vehicle bodies as well as installs engineering systems in truck bodies, trailers and commercial transportation vehicles.

It has a 300-company customer base, with approximately 100 active customers yearly coming from the Asian region, the Middle East and Oceania.

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