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Driving a better customer experience

Jaguar Land Rover is expanding its operations in Singapore to boost sales of its two iconic car brands across South-east Asia

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'We are still at an early stage but we see a lot of potential in the region. If we get everything right we could see a quadrupling of growth in the next five years.' - Russell Anderson, managing director of Asia Pacific Importers, Jaguar Land Rover

WHEN Jaguar Land Rover (JLR) decided to open its first office in South-east Asia two years ago to support the growth of its brands and distributors across the region, Singapore was at the top of their list of possible locations. What attracted the carmaker to these shores was not only the