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Keeping a nation fit

Exercise equipment retailer AIBI has helped Singapore stay healthy and look good for 30 years
Thursday, July 16, 2015 - 05:50
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'Branding is very important. It's about trust. AIBI sources a wide range of health, fitness and beauty products globally, and as a trusted brand, we need to make sure the products we import are safe, genuine and effective.' - Pauline Kwek (above left), AIBI's marketing director

WALK into the brand new corporate headquarters of fitness equipment retailer AIBI in Yishun, and a visitor can be treated to a tour of the company's showroom, training centre and a large gym containing state-of- the-art machines that employees can use in their free time.

Pauline Kwek,