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Delivering the best for the client

Four panel members at the SMU's ISES roundtable share their thoughts on the 2014 findings in the CSISG.

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The SMU's Institute of Service Excellence (ISES) roundtable was held on April 17. It was moderated by Dr Marcus Lee, academic director of ISES (first from left) and Caroline Lim, director of ISES (fourth from left)
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Amy Bonsall
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David Lee
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Christopher Tan
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Yeo Wan Ling

A KEY pillar of a successful and sustainable business lies in the level of customer satisfaction a company delivers.

On a micro level, improvements in business performance are intrinsically tied to sustainable growth, which in turn helps companies build up their investments in service