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Retailing curriculum 'has gained prominence' in S'pore

'Students who sign up for our retail management courses already have a specific area of interest prior to studying the subject,' says Mr da Silva

RETAIL management is a serious study, as Geoffrey da Silva, marketing lecturer at the Singapore Management University's (SMU) Lee Kong Chian School of Business, would like you to believe.

Speaking at the Q1 2015 Customer Satisfaction Index of Singapore (CSISG) results briefing last month