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Working together over the years

VINCENT WEE finds out how a close relationship with Singapore has helped German leather goods brand Braun Buffel's expansion in the Asia-Pacific region
Thursday, October 2, 2014 - 05:50
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Moving with the times: Ms Brunk (above) emphasises that while Braun Buffel stays true to its German roots, to be successful in the current business environment one needs to have a certain international and global attitude
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Moving with the times: Ms Brunk emphasises that while Braun Buffel stays true to its German roots, to be successful in the current business environment one needs to have a certain international and global attitude; a campaign image for the brand (above)
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Strategic location: Braun Buffel's boutique at ION Orchard. The firm sees the need to maintain a strong presence in the area.

THE history of top German leather goods brand Braun Buffel's relationship with Singapore can be somewhat compared to that between the two countries.

Braun Buffel began its expansion into the Asia-Pacific starting with Singapore in 1982. According to director Christiane Brunk, the company