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Embracing the media to create brand presence

It's imperative that SMEs be present in the relevant platform at the right time to target their audience.

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Branding and marketing efforts include (above) a singer meet-and-greet session organised by Marina Bay Sands under its corporate social responsibility programme.
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Hello Kitty mini mooncake offerings from BreadTalk.
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Before embarking on building a social media presence, SMEs could benchmark against others who have done it well.

SMEs are facing multiple challenges in the competitive business environment in Singapore to survive, grow and build their organisation to reach out to consumers, be it in the business-to-business or business-to-consumer space. It's imperative that SMEs strategically build their brand equity by