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A lofty match-up

Brands are looking to associate more with golf because of its healthy, wholesome and high-end image

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Just as secure: Rolex is a leading supporter of golf, and has been the official timekeeper for 'The Open Championship' for over thirty years; ambassadors of the watch brand include multiple-major winners such as Tiger Woods, Phil Mickelson, and rising stars Jason Day and Liang Wen Chong. - PHOTO: ROLEX
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Faithful support: Today, Rolex is a leading supporter of golf, and has been the official timekeeper for 'The Open Championship' for over thirty years. - PHOTO: ROLEX

"IT doesn't just tell time. It tells history."

Like the slogan for the Rolex campaign, the intricate relationship between Rolex and golf goes as far back as 1967, when Rolex partnered with American professional golfer "The King" Arnold Palmer. Palmer was Rolex's first official golf