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Going the extra mile

The Korea Tourism Organization has been making an extra effort to boost the Korean MICE market.

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Ms Shim points out that the demand for MICE events from South-east Asia is growing strongly and Korea, with its rich 5,000-year history, has much to offer

THIS year has seen some difficult times for the tourism industry in Korea and the Korea Tourism Organization (KTO) has been making an extra effort to help boost the market.

In particular, the Meetings, Incentives, Conferences and Exhibitions (MICE) industry in Asia is a tough one and

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