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A SPECIAL FEATURE BROUGHT TO YOU BY THE DUTCH COALITION FOR SUSTAINABILITY AND AKZONOBEL

Painting a deeper shade of green

Specialty chemicals company AkzoNobel's pursuit of sustainability is providing clear benefits to its customers.
Wednesday, April 15, 2015 - 05:50
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A firm commitment from the top to innovating sustainable practices is key to its Planet Possible strategy, said Mr Wezenbeek
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Training programmes tailor the content to the needs of various functions such as marketing and supply chain, said Mr Rowe
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AkzoNobel's Planet Possible approach is a way to view the world differently and help it meet its goal of delivering more value with fewer resources

FOR leading specialty chemicals and paints maker AkzoNobel, sustainability is far more than just a buzzword used to burnish its green credentials. Rather, it forms the driving force of the Dutch company's business, not only influencing the way it manufactures and markets its products, but also