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Nimble-footed survivor

Adapting to a fast-changing landscape has helped IM Communications thrive in challenging times.

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"The consumer's lifestyle, behavioural and media consumption habits have all changed significantly. Thus, advertising needs to evolve accordingly as well. The need to constantly evolve to keep up with the latest consumer's behavioural changes and new media technology given limited resources is a huge challenge." - Mr Tan (above)

AS MOBILE screens and social media feeds dragged consumers away from their newspapers and television sets, advertising agencies have had to quickly adapt to the new realities of media consumption or perish in a sea of irrelevance.

One company that successfully managed that transition from

sentifi.com

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