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Charles & Keith redesigns work process

Streamlining frontline service, shortening merchandise retrieval give staff more time to engage customers

"At the end of the day, Charles & Keith's productivity initiatives strive to support the objective of enhancing customers' brand experience," says Mr Wong.

CHARLES & Keith, a leading footwear and accessories company, has been busy redesigning the work processes in its more than 450 stores to increase the productivity of frontline employees. It has been streamlining frontline service and shortening merchandise retrieval processes to provide