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Case study: Driving business through talent

Yang Kee Logistics seeks to differentiate itself from the pack by focusing on people development.

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Mr Ong (left), seen here with Mr Chan, says Yang Kee believes that if it makes itself a better employer through better HR policies and training, it will be able to attract people and keep them.

LOOKING in from the outside, the logistics industry is not known to be particularly attractive or "cool". It's sometimes even described as "3D" - dirty, demanding and dangerous.

This impression, fair or not, is difficult to shake off. As a result, drawing in fresh blood to the sector is a

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