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EMERGING AWARD OF THE YEAR

The AOX factor

Jeffrey Tan leverages on the benefits of natural antioxidant alkaline water to build a thriving business.

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Mr Tan says that AOX managed to cross the S$1 million mark in its first year of operation. He had found the key to differentiating the company's natural filtered product from those of its competitors - most of which were offering ionized alkaline water - by touting its health benefits.
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Mr Tan says that AOX managed to cross the S$1 million mark in its first year of operation. He had found the key to differentiating the company's natural filtered product from those of its competitors - most of which were offering ionized alkaline water - by touting its health benefits.

A DEVOUT Christian who frequently goes on mission trips in the region, Jeffrey Tan, the founder and CEO of water supplies firm for homes and offices, AOX, is quick to credit God for the gift of curiosity and passion for innovation as well as entrepreneurial flair.

The son of a provision