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Latest President watch more energy efficient

Made for people at the top of their professions, Rolex's Day-Date watches come only in platinum or gold.

Rolex's Day-Date Platinum (above) and yellow gold.

Rolex’s Day-Date Platinum and yellow gold (above).

For everyday wear, Calibre 3255, the new movement, has passed tests twice as exacting as those for an official certification for a chronometer

THE timepieces in Rolex's Day-Date line are also known as "the Presidents' watch". It's a handy reference, an extension of the name of the wrist-band - the President bracelet - created exclusively for the watch. But to the owners and the salesmen who sold them the timepiece, President sounds

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