A WATCH where the back is also front? Of course, that's Jaeger-LeCoultre's Reverso. Its case-back can easily turn to the front at a swivel - and become a second dial. It's so flexible. You can have two faces telling the time, one for one time zone and the other for another zone. Or you can put your own mark on one side - an engraving, a gem-setting or an enamelling of your own choosing, leaving the other as timekeeper.
Such limberness and the room for personalisation have helped to make the Reverso an iconic watch that has endeared it to watch lovers for over 80 years.
To mark its 85th anniversary this year - the Reverso was created in 1931 - JLC has given the line a makeover, tweaking for instance the signature case to make it slightly curved to sit easier on the wrist.
For the Duo and Duetto models, you may customise them to your liking. You may pick the straps and dials as well as case-back engravings, but the personalisation is limited to the options and template offered.
Star shoe designer Christian Louboutin has been roped in to custom-make the straps.
The Duo and Duetto are two of the four new models available in the latest basic Reverso Classic collection which introduces, for the first time, an automatic movement in the line. Reverso watches have so far been powered by hand-wound or quartz movements. The timepieces in the new classic line come in small, medium and large sizes.
The Reverso Classic Duetto features only a small or medium steel or pink gold case. The small watch is equipped with a hand-wound movement, while the medium one an automatic movement. The fanciful Reverso Classic Large Duo boasts two time zones. The home time is found on the front and local time on the reverse black dial, in a steel (S$17,700) or rose gold (S$32,300) case.
Another new collection is the Reverso Tribute, characterised by timepieces with baton hour markers and dauphine hands, two independent faces complete with a day and night indicator and driven by a hand-wound movement. The Reverso Tribute Duo (S$17,600 in steel) has the local time on the silver dial in front and the home time on the dark blue reverse face.
The more complex Reverso Tribute Calendar also has a triple calendar display, including moonphase, on the local time dial. This model comes only in pink gold (S$35,500).
Then there is the dainty Reverso One series for the ladies, which include the tiny quartz-driven Reverso One Reedition (S$7,550) that's modelled on an original 1930 Reverso. Another is the Reverso One Cordonnet, also equipped with a quartz movement and distinguished by a leather cord strap. The case is steel and pink gold (S$11,700).
Not all the timepieces in the collection are quartz. The Reverso One Duetto Moon (S$17,700 in steel and S$35,400 in pink gold) houses a hand-wound movement. There are two dials on each side of the case and the watch is intended for day and evening wear.
A silver dial with sunburst guilloche is located on the front. The rear dial is more elaborate, highlighted by a mother of pearl moonphase.