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From guns to climate, companies are taking on issues govt won't

They realise the value of taking a stand because their millennial customers would vote with their feet and go elsewhere

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US President Donald Trump at a meeting with bipartisan members of Congress to discuss school and community safety following the Florida school shooting. But even as Washington debated policy responses, companies such as Delta Air Lines ended discounts for NRA members.

IN the weeks since the Parkland school shooting, big US companies have found themselves in a familiar position: pressured to act on controversial social and political issues where government would not.

It is a trend currently manifested by firms cutting ties to the National Rifle

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