You are here

Ann Taylor, Chico's seek buyers to overhaul their ageing brand image

BT_20150226_DNFASHION26_1532194.jpg
In an effort to adjust to a culture where women are dressing younger than ever, Ann Taylor has begun using its Lou & Grey nameplate to offer clothing with an athletic vibe and brought in actress Kate Hudson (above) as a brand ambassador.

New York

WITH Ann Taylor and Chico's FAS Inc fielding takeover offers, would-be buyers must decide whether ageing brands can adapt to a culture where women are dressing younger than ever.

Ann Inc, Chico's and other chains that have long catered to older professional women haven't

sentifi.com

Market voices on:

grab

Receive $80 Grab vouchers valid for use on all Grab services except GrabHitch and GrabShuttle when you subscribe to BT All-Digital at only $0.99*/month.

Find out more at btsub.sg/promo

Powered by GET.comGetCom