You are here

Barbie under siege from book gaffe and rival doll

BT_20141122_BARBIE22A_1379244.jpg
WEAKENING APPEAL? The Barbie brand - estimated to have about US$1 billion in annual sales - is in need of a turnaround.

New York

MATTEL Inc's Barbie is facing a double dose of flak this week after a book featuring her was branded as sexist and a new rival doll with more realistic looks - including acne and stretch marks - ramped up its marketing.

After a Barbie book called I Can Be a Computer

sentifi.com

Market voices on:

grab

Receive $80 Grab vouchers valid for use on all Grab services except GrabHitch and GrabShuttle when you subscribe to BT All-Digital at only $0.99*/month.

Find out more at btsub.sg/promo

Powered by GET.comGetCom