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Beauty, fashion brands eye Iran's US$4b market

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Women are required to wear modest clothes and headscarves, but their faces and hands are not covered, and many express their individuality with lipstick, mascara and nail polish.

Dubai

WHEN Dubai businesswoman Negin Fattahi-Dasmal opened the first branch of her luxurious nail salon chain in Iran this year, it was met with both excitement and scepticism among image-conscious young Iranians.

Despite - or perhaps partly because of - strict Islamic dress codes

sentifi.com

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