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Buying bags of surprises gains popularity in toy industry

Blind bag sales were up 60 per cent in 2016, increasing more than six-fold in the last three years
Saturday, February 25, 2017 - 05:50

Spin Master, the Canadian company behind holiday blockbuster Hatchimals, sells US$60 eggs in a 'blind bag', that contains a bird-like creature that pecks its way out of the shell and, as you play with it, learns different commands.

FOR US$2.99, you can purchase joy, or disappointment, in the form of a tiny purple egg.

Sold in a "blind bag", you have no idea whether you'd get a rare collectible or a generic toy duplicated across thousands of other such bags.

Crack the egg, and out comes a little blue catlike

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