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China's love affair with irresistible Korean TV

Streaming websites, production houses, analysts and politicians are trying to suss out the secret sauce behind Korean TV productions

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Korean actress Gianna Jun with her My Love From The Star co-star Kim Soo Hyun. Chinese audiences streamed the TV series more than 2.5 billion times within three months of its December 2013 premiere.

Beijing

CHINA'S obsession with a South Korean television show about a 400-year-old Harvard-educated alien who falls in love with an arrogant actress reached such a frenzy last year that online streaming companies here began snapping up licensing rights for other South Korean TV programmes