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Coffee rivals square off in Italy ahead of Starbucks invasion

Lavazza is set to open flagship store near US rival's site; illycaffe already has a luxury cafe in same part of Milan

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Lavazza, which is opening near Milan's famous La Scala opera house, and illycaffe both deny their moves are a response to Starbucks' impending arrival.

Milan

TWO of Italy's biggest coffee houses are reinforcing their brands with flagship cafes in Milan near the spot where US rival Starbucks is set to begin an invasion next year.

Lavazza was set to open its first flagship cafe in the coffee-obsessed city on Tuesday, not far from

sentifi.com

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