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Cool Asian fashion brands challenging Western labels

The stigma of Asian brands is disappearing; shoppers are taking notice of Asian designers with their own style

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Above: A tunic by Tsumori Chisato, another Japanese label.
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Above: A creation by Beijing-born fashion designer Guo Pei showcased during Fide Fashion Week.
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Above: An outfit from the 2016/2017 fall/winter ready-to-wear collection by Japanese label Sacai, which hit a Paris runway last month.

Seoul

FASHION brands from South Korea, China and Japan are becoming serious rivals of their Western peers as Asian consumers become increasingly confident in their own style and take pride in buying home-grown labels.

Asian consumers are the world's biggest spenders on high-end