You are here

Despite industry crisis, fantasy sports leaders pour on ads

Since August, Draft Kings has ploughed US$107.5m into commercials, and FanDuel has paid out US$85.8m

FanDuel and DraftKings have more than a simple, ferocious business rivalry to contend with. Lawmakers are demanding a change to their unregulated status, and the FBI has begun an inquiry into their business practices.

New York

THE get-rich commercial messages of fantasy sports leaders DraftKings and FanDuel have inundated the airwaves as no advertising category has in recent memory, suffocating almost any other advertiser except for the irksome 1-877 Kars4Kids band.

Since August, Draft Kings has