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Using data to win the race

The driving force behind the Mercedes's F1 wins is not only its stellar drivers but also its collaboration with data firm Pure Storage

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Pure Storage FlashArrays (right) for the Mercedes-AMG team in Singapore (left). Information ranging from g-force to tire pressure, and even how a crash will affect the driver's legs, knees and chest is collected.

CAN data win you an auto race? Mercedes certainly thinks so. For evidence, just look at their collaboration with flash storage company Pure Storage, and their double wins at the Singapore Grand Prix last Sunday.

In what was said to be the world's first wet night race, Lewis Hamilton and

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