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FINE PRINT

Do winners always have to fight wars?

No, not really. A book by an NTU marketing don says price, bidding or promotional wars should be entered into only with forethought

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THE conventional wisdom is that in business, there are rarely winners without losers. And sometimes, the path to success is littered with the bodies of your competitors.

But those who read Sun Zi Bingfa: Strategic Applications to Business and Marketing Practices will come away knowing

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