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How Lionsgate punches above its Hollywood weight

'The Hunger Games: Mockingjay Part I, the third movie in the post-apocalyptic series, sold an estimated US$123 million in tickets at North American cinemas over the weekend.

Santa Monica, California

WITH its cutting-edge social media campaigns for The Hunger Games, the tiny 27-person marketing department at Lionsgate has become a model for Hollywood's legacy studios: scrappy, thrifty, forward-thinking. But is the "Lionsgate way" even possible for the old