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Influencers with big followings get picky about endorsements

Online stars are being much more selective for fear of appearing to sell out

YouTube star Hall who recently worked with Fiat for a commercial that also promoted the MTV Movie Awards, at the Beverly Hilton in Beverly Hills, California , on July 29, 2015.

New York

RICKY DILLON, 23, who is known for creating quirky online videos, has millions of followers on Instagram and Twitter. His YouTube channel has more than 2.5 million subscribers.

When he posted a picture on Instagram of two Coca-Cola cans - one with the name Ricky on it, the