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Lingerie brand Aerie features real-sized models in its ads

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This year, for the first time, Sports Illustrated put a plus-size model, Ashley Graham, on the cover of its annual swimsuit issue. The 28-year-old appeared earlier in a Lane Bryant commercial advertising its lingerie for larger women.

New York

ATTEMPTS to move away from airbrushing in advertising have ebbed and flowed over the last decade, but at a time when even Barbie now comes in petite, tall and curvy, more retailers are turning to authentic-looking women to market their products.

One of them is Aerie, the

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