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Many companies marketing to millennials miss their target

Saturday, April 2, 2016 - 05:50

New York

COMPANIES bending over backwards to sell to millennials are doing the one thing the cohort hates most: trying too hard.

Attempts at wooing the emoji generation are often rewarded with a deafening ho-hum. Tic Tac put out a candy that changed flavours while dissolving (

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