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Not just a face for Wild Turkey, this actor writes the ads too

McConaughey has signed a contract with Gruppo Campari, to serve as creative director for Wild Turkey bourbon. In addition to appearing on camera, he will write and direct the spots, and be involved in recording music for the campaign. The campaign will be introduced in September.

Los Angeles

MATTHEW McConaughey took a big swig of bourbon and nestled deeper into a hotel penthouse sofa. Then, with zeal, he sat straight up and began sniffing the air like a bloodhound.

"They can smell it," he said in an ominous tone. "Millennials, and I know this for a fact,