You are here

Playboy magazine cleans up for a social media generation

Its libertarian founder, Hugh Hefner, gives management the green light to relaunch in March

The latest redesign, 62 years later, is more pragmatic - aimed at making content safe for the workplace, so that it can be allowed on social media platforms such as Facebook, Instagram and Twitter, vital sources of Web traffic. Its target audience is young men - aged 18 to 30-something - who live in cities.

New York

LAST month, Cory Jones, a top editor at Playboy, went to see its founder, Hugh Hefner, at the Playboy Mansion.

In a wood-panelled dining room, with Picasso and de Kooning prints on the walls, Jones nervously presented a radical suggestion: THE magazine, a pioneer of the