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Rural Japan cities rebrand themselves as urban alternatives

Some cities are pulling in new, younger residents and their tech firms and other businesses, bucking the trend of greying Japanese towns

Kamiyama, Japan

AT first glance, Kamiyama looks like any other rural town in Japan: shuttered stores on the main street, a gas station unencumbered by customers, hunched-over old ladies tending to rice fields.

But on closer inspection, this mountain village on Shikoku, the smallest