You are here

Super Bowl lures rush hour crowd as NFL seeks China touchdown

It wants to tap the enormous potential of the country's 1.4 billion people, but interest in the sport remains a challenge

BT_20170207_SYRUSH7Q48Y_2728636.jpg
Just over three million people in China tuned into the livestream on Sina Weibo to watch the game between the New England Patriots and the Atlanta Falcons; others watched via platforms like Tencent and LeSports.

Beijing

AS MILLIONS around the world settled into couches and tuned into the Super Bowl on big-screen TVs on Sunday, fans in China watched the New England Patriots stun the Atlanta Falcons on mobile phones and tablets - on their way to work.

The National Football League is looking

sentifi.com

Market voices on:

grab

Receive $80 Grab vouchers valid for use on all Grab services except GrabHitch and GrabShuttle when you subscribe to BT All-Digital at only $0.99*/month.

Find out more at btsub.sg/promo

Powered by GET.comGetCom