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THE FINISH LINE

The business of getting fit

Pure Fitness is on an expansion drive; returns to Orchard Road

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In Singapore, the penetration rate of people with an active gym membership is still very low. Singapore is very much ahead of other smaller countries, but it's still only at 4 to 5 per cent of the population.

THERE was a bit of a hoo-ha back in December 2015 when Pure Fitness gave its customers less than two months' notice that one of its two gyms at the time - at Knightsbridge in the middle of the Orchard Road shopping belt - was shutting its doors.

Two years after that abrupt closure, Pure

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