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The Italian driving fashion's mobile revolution

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Mr Marchetti believes the next wave of growth will be powered by a new generation of dedicated fashion-retail smartphone apps.

Milan

WITH his high-waisted jeans and sneakers, nobody could have accused Steve Jobs of being a style leader. Posthumously however, the Apple founder is becoming an icon of the luxury fashion business as the smartphone technology he pioneered shakes up a sector of the industry initially

sentifi.com

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