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THE BROAD VIEW

The teenage life, streamed live and for profit

Live-streaming platforms like Live.ly make stars out of online influencers and also end up compensating them.

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Mascots for the Live.ly live video streaming application, left and right, and Musical.ly music video creation application, centre, are displayed on pillows sitting on chairs at the office of Musical.ly Inc in Shanghai.

ON a recent afternoon in Los Angeles, 15-year-old Bryce Xavier went to the Olive Garden with his mom, pulled out his phone and broadcast lunch. Across the country, teenagers' phones lit up with a push notification: Bryce was live.

The phone framed Bryce in close-up. His mom sat off-camera

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