You are here

What's in a Chinese name? Ancient rites and growing business

Tech-savvy entrepreneurs have turned the ancient naming tradition into a lucrative online business
Monday, April 3, 2017 - 05:50

A portrait of fortune-teller Mao Shandong hanging outside his shop in an alleyway in Beijing. Mr Mao says he is ready to abandon his fortune-telling business in the face of intense online competition as he scorns his rivals in the naming industry.


IN A one-room shop tucked inside a Beijing alley, a bearded 74-year-old fortune-teller in crimson tunic offers what Chinese parents have sought for centuries: an auspicious name for their newborn.

But business has been tough lately for Mao Shandong and others in his trade

Market voices on:

Pair your daily business read with the perfect cup of espresso.

Subscribe to The Business Times today to receive your very own Nespresso Inissia coffee machine worth $188.

Find out more at

Powered by GET.comGetCom