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Wider release for The Life of Pablo - 400m streams later

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For Kanye West, the soft rollout of Pablo allowed him to play by his own rules - which in this case included updating beats, tweaking lyrics and futzing with the track list even after the album's so-called release.

New York

WHAT makes a successful album in 2016? A No 1 debut on the Billboard chart? Steady play across streaming services? A hit radio single or a viral music video?

For more than six weeks, Kanye West's The Life of Pablo (Def Jam) has managed to achieve a level of online and

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