You are here

BT_20160409_MUJINEW_2214203.jpg

BT_20160409_MUJINEW_2214203.jpg
'THE NEW GENERATION OF SHOPPERS, THOSE BORN AFTER THE 1980S, ARE QUITE WELL OFF, AND VERY AWARE OF ENVIRONMENTAL PROBLEMS. THIS GENERATION IS KEEN ON IMPROVING THEIR LIFESTYLE, WHICH IS IN LINE WITH MUJI'S PHILOSOPHY.'- Masaaki Kanai, chairman of Ryohin Keikaku, parent company of Muji, on the impetus to spread Muji's magic globally.

BT_20160409_MUJINEW_2214203.jpg
Shoppers at Muji Paragon Shopping Centre.

Building the no-brand brand

Muji, which is synonymous with functional, pared-down design, is ramping up its repertoire with plans for its own hotel and even a Muji car.
Apr 9, 2016 5:50 AM

IF all goes to plan, fans of Muji could be staying in a Muji hotel or even be driving a Muji car. Masaaki Kanai, chairman and representative director of Ryohin Keikaku, the parent company of Muji, says that these ideas could be a reality. When he travels, Mr Kanai says that he does not really

sentifi.com

Market voices on: