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BT_20150109_LFKARAOKE9A_1447607.jpg
Local photographer Lenne Chai worked with Singapore-born, Australia-raised filmmaker Ling Ang, to produce Karaoke Party, a video series that hopes to promote Singaporean fashion designers and homegrown musicians (above) through the interactive and relatable format of karaoke.
BT_20150109_LFKARAOKE9A_1447607.jpg
Local photographer Lenne Chai worked with Singapore-born, Australia-raised filmmaker Ling Ang, to produce Karaoke Party, a video series that hopes to promote Singaporean fashion designers and homegrown musicians (above) through the interactive and relatable format of karaoke.
BT_20150109_LFKARAOKE9A_1447607.jpg
Local photographer Lenne Chai worked with Singapore-born, Australia-raised filmmaker Ling Ang, to produce Karaoke Party, a video series that hopes to promote Singaporean fashion designers and homegrown musicians (above) through the interactive and relatable format of karaoke.
BT_20150109_LFKARAOKE9A_1447607.jpg
Local photographer Lenne Chai (above) worked with Singapore-born, Australia-raised filmmaker Ling Ang, to produce Karaoke Party, a video series that hopes to promote Singaporean fashion designers and homegrown musicians through the interactive and relatable format of karaoke.

Get the Karaoke Party started

Lenne Chai hopes to promote homegrown fashion and music through the video installation, Karaoke Party.
Jan 9, 2015 5:50 AM

IT'S no secret that busting out a tune is a guilty pleasure of many Singaporeans with karaoke machines installed in almost every pub you go to.

Hence, local photographer Lenne Chai is hoping to tap into this national pastime with a karaoke-inspired video installation that will showcase talented homegrown creatives from various disciplines in the arts.

The idea came to her after spending some time in Tokyo, where she felt "inspired by the way young creatives would regularly collaborate with each other without being concerned about the profits of the project".

Chai decided that producing karaoke videos could be a fun way of bringing together a pool of talents across various disciplines to work together on a single project.

"Through the production of the videos, we've worked with fashion designers, musicians, artisans and even an illustrator," explains Chai, "I also like that karaoke is such an interactive and relatable activity."

Co-produced by Singapore-born, Australia-raised filmmaker Ling Ang, the upcoming exhibition entitled Karaoke Party will feature three music videos that will play on retro CRT television screens.

In true KTV fashion, the lyrics will also flash at the bottom so visitors can feel free to join in for a sing-a-long if they want.

While Chai may have had the idea for the unusual project in mind for some time, it wasn't until local designer Carrie K approached her with the possibility of using her space for a pop-up exhibition that the wheels were set in motion and she approached local creatives to collaborate on Karaoke Party.

Musicians she reached out to and who agreed to work with her include Gentle Bones; Vanessa Fernandez; and rapper Masia One, who has collaborated with the likes of Dr Dre and Pharrell Williams.

However, Chai also wanted to create more than just a generic music video and thought of using some of her own personal experience in the fashion industry to create something different, as well as to pay homage to the impact of Japanese culture here.

Hence, the finished product all have a stylish element in them and look nothing like the typical cheesy KTV clips that many of us are used to seeing. "The idea was to do a series of fashion films disguised as generic karaoke videos," she explains.

Certainly an ambitious and time-consuming project, but as Chai and her team put together the final touches for the exhibition, she remains unfazed by the hard work.

"If this project can help generate more public interest in the local music and fashion industry, it'll be worth the effort," she says.

Karaoke Party will be held at KEEPERS Singapore (230 Orchard Road) from Jan 16 to 25. Admission is free. For more information log on to www.karaokeparty.sg