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IN STYLE (Above) Link pave bracelet from in-house accessories brand April Issue.

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IN STYLE Zalora half grosgrain long sleeve shirt (above); Zalora collarless tweed biker jacket; Lazada is a department store-like shopping portal that sells a plethora of products; Lazada launched a fashion category just last month

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IN STYLE Zalora half grosgrain long sleeve shirt; Zalora collarless tweed biker jacket (above); Lazada is a department store-like shopping portal that sells a plethora of products; Lazada launched a fashion category just last month

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IN STYLE Zalora half grosgrain long sleeve shirt; Zalora collarless tweed biker jacket; Lazada is a department store-like shopping portal that sells a plethora of products; Lazada launched a fashion category just last month (above)

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IN STYLE Zalora half grosgrain long sleeve shirt; Zalora collarless tweed biker jacket; Lazada is a department store-like shopping portal that sells a plethora of products; Lazada launched a fashion category just last month (above)

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BLING WITH ZING April Issue statement necklace with crystals from online fashion boutique Shopthemag

In-house glamour

Online fashion stores are banking on private labels to bump up profits and offer greater variety to savvy shoppers.
Oct 11, 2014 5:50 AM

THE concept of an in-store label is not new: Homegrown department stores such as Tangs, Metro and Robinsons have been selling products created by their own merchandisers or design teams for decades. Designer shoe retailer On Pedder has its more affordable range of Pedder Red, and famed multi-

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