HUNGRY Heidi must have been famished; she streaked through the Albert Park Circuit yesterday to set one of the fastest times of yesterday's practice session for the first Formula One race this year.
But Hungry Heidi is no wanton woman. "She" is Sebastian Vettel's Red Bull car for this season and the adjective is probably a reflection of the German driver's ambition for 2013.
The 25-year-old is the defending champion who won three drivers' titles in a row and doesn't look like he needs motivation to land a fourth.
No wonder the experts - in this case, British bookmakers - have him down as the favourite to win the title again, followed by Fernando Alonso of Ferrari, Jenson Button of McLaren, Lewis Hamilton of Mercedes and Kimi Raikkonen of Lotus.
In other words, it will be the same five drivers who finished 2012, in roughly that order, except that Hamilton has jumped over to Mercedes from McLaren, the team which had nurtured him since he was 12.
Whether it's a good move remains to be seen. His new team has had an embarrassing run since it returned to F1 in 2010, despite having a seven-time champion and being one of the world's biggest luxury carmakers.
Maybe things will be different this year for Mercedes GP. But F1 certainly isn't, not by much anyway.
Apart from some small changes, it should be same old, same old. Most significant is that only 11 teams will be lining up on the grid this weekend, down from last year's 12. The casualty is HRT, a backmarker which can't afford to compete.
The Pirelli tyres will degrade even more quickly now, but the cars are also mostly unchanged. The weight is roughly the same, but the front wings now have to be stiffer and less flexible. And oh, the distinctive (translation: ugly) stepped noses can be prettified with a vanity plate.
Some tweaks might be enough for F1, but it won't be for Melbourne, the venue for the Australian Grand Prix.
The race exudes a great atmosphere and it has put the city on the map. But it has also been a losing proposition. It costs the state government £39 million (S$73.7 million) every year to stage it and there is pressure to cut the £23 million F1 hosting fee.
The Australians may enjoy the global spotlight and branding that Formula One brings with it, but they sure don't enjoy paying F1 supremo Bernie Ecclestone for the privilege. They're not alone.
Some other countries who were introduced to F1 have also ended up with a bad reaction - less severe than when you consume dodgy pills from a Little India back lane, but equally painful.
Korea and China are among them. Race attendance has been lower than expected and losses higher than desired.
So maybe, it's no surprise that no one is jumping on the F1 bandwagon for the first time this year. The New Jersey Grand Prix would have been one such newbie if the inaugural street race wasn't postponed for a year. Maybe the Americans think racing with the New York City skyline for a backdrop will be breathtaking enough to turn a profit. Probably so do the Russians, who have a 2014 race scheduled in Sochi.
Whatever their motivation, apparently it can't beat that of Mr Ecclestone's. After declaring last month that the 2013 Formula One calendar will have only 19 races - one fewer than last year - it appears that the F1 boss may be amenable to a 20th round after all.
As it stands, the 2013 calendar has an open slot for July 21. Whoever fills it will need deep pockets to line those of Mr Ecclestone's.
Turkey is said to be negotiating to rejoin the season after a fee dispute led to its race being taken off this year's calendar. Maybe the Turks should wait and see how the Aussies proceed first. Or maybe they should just prepare more lira anyway.