Click to bling
Traditional shoppers might not yet have taken a shine to buying bling online, but a style-preneur is planning to change that, taking her multi-channel jewellery business public.
THE process of buying jewellery is one that is traditionally tactile: From feeling the cut and heft of an inclusion-free gem to trying on a piece that ergonomically fits the shape of one's finger or neckline. Unsurprisingly, a report on luxury ecommerce by Mckinsey and Co published this yea…
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