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BACK TO BASICS: Homegrown label Do (above) focuses on wearable staples for men and women that can be matched with more fashion-forward separates, says its founder, EM Baey.

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BACK TO BASICS: Homegrown label Do (above) focuses on wearable staples for men and women that can be matched with more fashion-forward separates, says its founder, EM Baey.

BT_20150613_MYFASHION13NM_1716882.jpg
BACK TO BASICS: Homegrown label Do (above) focuses on wearable staples for men and women that can be matched with more fashion-forward separates, says its founder, EM Baey.

BT_20150613_MYFASHION13NM_1716882.jpg
BACK TO BASICS: Homegrown label Do (above) focuses on wearable staples for men and women that can be matched with more fashion-forward separates, says its founder, EM Baey.

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BACK TO BASICS: At Faculty, founded by Larry Peh, first-time fashion designer and Designer of the Year at the President's Design Awards 2014, the collection is primarily premium basics such as: (above) Standard Oxford shirt with stitch details on the inner placket and Denim 15 Damaged jeans with a red hem that is distinctive of Kuroki Mill selvedge denim from Japan.

BT_20150613_MYFASHION13NM_1716882.jpg
BACK TO BASICS: At Faculty, founded by Larry Peh, first-time fashion designer and Designer of the Year at the President's Design Awards 2014, the collection is primarily premium basics such as: Standard Oxford shirt with stitch details on the inner placket and Denim 15 Damaged jeans (above) with a red hem that is distinctive of Kuroki Mill selvedge denim from Japan.

BT_20150613_MYFASHION13NM_1716882.jpg
BACK TO BASICS: At Faculty, founded by Larry Peh, first-time fashion designer and Designer of the Year at the President's Design Awards 2014, the collection is primarily premium basics such as: Standard Oxford shirt with stitch details on the inner placket and Denim 15 Damaged jeans (above) with a red hem that is distinctive of Kuroki Mill selvedge denim from Japan.

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‘Well, actually, we took a basic piece, the T-shirt, and we made it a truly feminine and fashionable piece. We gave it a French touch, paying attention to detail, sensuality and style.’ Entrepreneur Michael Azoulay of French brand American Vintage.

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‘Well, actually, we took a basic piece, the T-shirt, and we made it a truly feminine and fashionable piece. We gave it a French touch, paying attention to detail, sensuality and style.’ Entrepreneur Michael Azoulay of French brand American Vintage.

BT_20150613_MYFASHION13NM_1716882.jpg
‘Well, actually, we took a basic piece, the T-shirt, and we made it a truly feminine and fashionable piece. We gave it a French touch, paying attention to detail, sensuality and style.’ Entrepreneur Michael Azoulay of French brand American Vintage.

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‘People wear 20 per cent of their garments 80 per cent of the time, and they would like garments that are made well, feel good and which are also priced competitively.’ Designer Suraj Melwani (above), who helms his own label Sifr

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‘People wear 20 per cent of their garments 80 per cent of the time, and they would like garments that are made well, feel good and which are also priced competitively.’ Designer Suraj Melwani, who helms his own label Sifr (above)

From staple to sexy

Designers who devote themselves to perfecting fashion staples are on the rise, responding to a new demand for perfectly executed basics.
Jun 13, 2015 5:50 AM

MERCERISED Supima cotton? Check. Hem that hits right at the hip? Check. French seams? Check. Eons ago, around the time when Kate Moss was the face (and body) of Calvin Klein rather than a reality show starlet, T-shirt shopping usually involved grabbing a six-pack of Hanes.

Blame it on the