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Adjacent innovations: boon or bane for corporates?

Companies must actively disrupt their core and adjacent innovations.

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CAUGHT THEM NAPPING: Airbnb crept in from the blind side of market leaders Wyndham and International Hotel Group to disrupt the industry in 2008. By May 2015, it had more than one million rooms to offer - almost as many rooms as the top two hotel chains combined.

COMPANIES are constantly planning the growth of their revenues and profits. And the best means of growing both revenue and profit bases is by creating a succession of innovations as a part of their product mix. Enlightened companies tend to manage this process by setting up an innovation