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Buy or bye: Social insights into what customers really want

Social media is valuable as it provides a real-time pulse on customers' behaviours, attitudes and needs.

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Coca Cola's #ShareaCoke campaign involved direct brand engagement with their customers, encouraging them to grab a personalised bottle of Coke, or to share one with friends of the same name.

COMPANIES maintain that customers come first but how many have evolved to understand their customers in the digital age? Customers today discover new products and services on social media, easily search for alternatives online, compare reviews, and conveniently tweet their feedback to companies