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How to defeat the impulse buy

The easiest way to thwart retailers' enticements as you peruse the shopping aisle isn't to try to resist what you want; it's to be thankful for what you have.

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Temporal discounting often plays a central role in impulse-buying decisions.

THE Thanksgiving week heralds the holiday shopping season. Once again, a day traditionally meant to celebrate gratitude will inaugurate a month of rampant consumerism.

As a psychologist who studies decision making, I'm acutely aware that marketers know how the mind works, and they aren't